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Expertise & Impact

Psychological depth meets economic acumen. Solid training in systemic organizational development, paired with years of leadership experience at a global corporation.

Methodological Foundations

Integral, Participatory, Innovation-Driven

I work with models such as Theory U (Scharmer) and the Learning Organization (Senge) to transform not just structures but postures. Solutions are developed participatively with your leaders and teams to ensure real acceptance and lasting effectiveness.

Innovation & Business Design

In-depth application of Design Thinking, Lean Startup, and Business Model Innovation. Building Innovation Labs and intrapreneurship programs. Leading complex innovation workshops and long-term incubation processes.

Culture & People Strategy

Strategic employer branding, diversity, equity & inclusion as a strategic success factor, plus scientifically grounded engagement analytics and employee surveys.

Use Cases

Insights from Practice

Use Case I

The "Innovation Lab" — Institutionalizing Innovation

The Challenge

Creating a structure to validate radical business-model innovations outside the line organization.

The Path

Concept design for a physical creative space and implementation of an end-to-end process for intrapreneurs — from search-field definition to business case.

The Impact

A stable ecosystem for innovation that continues to open up new business fields for the company.

Use Case II

Global Experience Labs — Empathy as Competitive Advantage

The Challenge

Gaining deep customer insights in markets such as the US, Brazil, and the UK to position products precisely on a global scale.

The Path

Ethnographic research via "Deep Dives" — in-home interviews and observation of target groups in their everyday lives.

The Impact

Reducing flop rates in market entries through radical user-centricity and psychologically grounded needs analysis.

Use Case III

Holistic Global Culture Transformation & Identity

The Challenge

Developing a consistent, global culture model to ensure future readiness and international competitiveness.

The Path

Purpose development, evidence-based culture measurement, global employer branding, and definition of new corporate values — rolled out across all locations.

The Impact

A globally synchronized cultural understanding with measurable increases in employee identification and an award-winning employer brand.

Voices

What Clients Say

"Simon Blaschke combines strategic foresight with deep psychological insight and pragmatic execution. In our work together at Kärcher, he proved that he can not only plan complex transformation processes strategically, but also anchor them sustainably as a driver of innovation through his empathetic, human, and professional competence. He is a consultant who courageously thinks outside the box and creates solutions that go beyond the ordinary." [translated from German]

Rüdiger Bechstein

Rüdiger Bechstein

Senior Advisor to the Board of Management
Alfred Kärcher SE & Co. KG

Publications & References

In Press, Podcasts, and Industry Media

ZEIT Talent Podcast

Employer Branding Campaigns at Kärcher

Podcast interview with Marcus Merheim on the development and international rollout of Kärcher's employer brand.

Podcast · 2024 (German)

Presseportal / Kärcher

Kärcher Launches International Employer-Brand Campaign

Official press release on the campaign "We are the Kärchers. Wanna WOW with us?" — cited as Director Corporate Culture Development.

Press release · July 2023 (German)

Human Resources Manager

New Logo — New Values: Culture Change in Corporate Transformations

Feature article in the HR magazine (issue "Branding" 3/2024) on strategic communication and culture development during rebranding processes.

Trade magazine · July 2024 (German)

Marketing-Börse

Employer Branding as Culture Work

Feature on the collaboration with LOUP in developing Kärcher's employer brand — with a quote on employer branding as lived corporate culture.

Industry media · July 2023 (German)

CODE_n / new.New Festival

Innovation Culture in a Family-Owned Company

Interview as Head of Innovation & Technology Management on innovation culture, design thinking, and intrapreneurship at Kärcher.

Interview · October 2018

Kärcher SE & Co. KG

Xplore Lab & Intrapreneurship Programs

Kärcher's cross-functional innovation lab in Schwaikheim — designed and built as Head of Innovation & Technology Management.

Kärcher · since 2017

Ready for Your Transformation?

Let's explore together how I can effectively strengthen you and your organization.

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